The Human Soul in AI Marketing: The Balance Between Automation and Authenticity
The marketing landscape has undergone significant shifts as generative AI tools have flooded the market, promising to revolutionize everything from content creation to customer segmentation. Yet, as I’ve worked with Fortune 500 companies and venture capitalists navigating this transformation, one concerning trend has emerged: the rush to implement AI often strips away the very human…
Read MoreHow Artificial Intelligence Empowers My Work
In B2B marketing, success requires a balance of creativity and efficiency. As someone who’s spent years navigating complex technologies and translating them for diverse audiences, I’ve found a partner in artificial intelligence. AI has become an essential part of my daily workflow—not as a replacement for human creativity but as an amplifier for it. The…
Read MoreStrategic B2B Marketing: Human Creativity Meets AI Innovation
Marketing technology is evolving at breakneck speed but will not change in regards to B2B marketing: the need for authentic, strategic storytelling. After nearly a decade of guiding Fortune 500 companies, international entities, and ambitious startups through the complex landscape of tech marketing, I’m excited to announce the relaunch of my business, Amy M Tobin…
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