Strategic B2B Marketing: Human Creativity Meets AI Innovation
Marketing technology is evolving at breakneck speed but will not change in regards to B2B marketing: the need for authentic, strategic storytelling. After nearly a decade of guiding Fortune 500 companies, international entities, and ambitious startups through the complex landscape of tech marketing, I’m excited to announce the relaunch of my business, Amy M Tobin Agency.
Why Now?
Generative AI has transitioned from an exciting new technology to an essential business tool, yet many organisations struggle to harness its full potential. The most successful companies aren’t those with the most advanced AI tools but those who understand how to blend technological capabilities with human expertise.
As I’ve often said, AI + human expertise is greater than either alone.
This philosophy forms the cornerstone of our relaunched agency. Drawing on my experience leading marketing at technology companies and years specialising in natural language technologies, we’re uniquely positioned to help B2B tech companies navigate this new AI marketing frontier.
Our Approach: Technology Enhanced, Human Driven
Our expertise lies in making complex technological concepts accessible to decision-makers and stakeholders. Whether you’re developing cutting-edge fintech solutions or revolutionary SaaS platforms, we translate technical capabilities into compelling narratives that resonate with your target audience.
This isn’t about replacing human creativity with AI; it’s about amplifying it. We integrate AI tools thoughtfully into our process, allowing our team to:
- Develop more personalised content at scale
- Refine messaging based on predictive analytics
- Streamline content workflows while maintaining brand voice
All with strategic human oversight that ensures quality, authenticity, and strategic alignment.
What Sets Us Apart
My background spans both technology and storytelling. I have an MA in English Literature and extensive experience marketing AI solutions for financial services, banking, and insurance, as well as B2B technology across various sectors. This dual perspective allows us to bridge the gap between technical innovation and compelling communication.
Our track record speaks for itself: from growing LinkedIn followers by 200% in six months to generating millions in ROI through strategic content initiatives, we’ve consistently delivered measurable results for our clients.
Let’s Collaborate
As we relaunch, we’re looking to partner with forward-thinking B2B tech companies who understand that effective marketing in today’s landscape requires both technological sophistication and human creativity.
Whether you’re struggling to articulate your value proposition, looking to enhance your content strategy with AI, or seeking to position yourself as a thought leader in your industry, we have the expertise to help you achieve your goals.
The future of B2B marketing isn’t about choosing between AI efficiency and human creativity; it’s about bringing them together in powerful new ways. And that’s precisely what we do.
Contact us if you’d like to discuss how we can help your brand thrive in this new era of marketing.