The word “content” is bandied around the web by marketers who want to sell you content as a marketing weapon. Of course, content is necessary, but content for content’s sake gets you nowhere.
Three issues you should be aware of when creating a content strategy:
- Written content delivers in a big way, but it has to be good because there’s so much clutter out there.
- Visual content is critical.
- Amongst the competition, you need quality content consistently to stand out.
I am a writer and a content strategist. I provide researched, thoughtful content that is aligned to your industry and takes into consideration your competitive landscape. I am the furthest thing from a content farm. I research and write all of the content I deliver myself.
When I studied for my MA in English Literature, the internet had not yet been born. Its birth and the growth of social media have meant that powerful, clear, written communication is essential. I combine my business acumen and understanding of digital marketing to create sales and content strategies for business and thought leaders.
Content development & strategy, written content, and editing are my primary areas of expertise. I write under my own name, ghostwrite, and serve as an editor for thought leaders in the areas of:
- Sales and Sales Management
- Small Business
- General Business Insights
- Generational Insights
- Diversity in Business
My work has been published on many prestigious sites, including Entrepreneur, Huffington Post, Ragan, SAP, and Forbes. I also create concepts and strategies for writers if you need assistance with conceptualizing stories. I can also create a strategic plan for your blog, including content strategy, white papers, and more substantial content.
In recent years, I have been focused on generational insights, and I loudly refute many of the gross generalizations marketers love to share as truths. I founded a Millennial Think Tank to debunk many of the popular myths about Millennials. I also write and speak about diversity in business issues.
What I Can Provide:
- Content Strategy and Coaching for your blog.
- Blog Posts and Articles
- Blog Editorial Calendar Research & Creation
- Substantive Editing
- White Papers
Get in touch to discuss any of my services.
Much of my work is included on this site, but you can also find me on:
If you are interested in working or speaking with me please reach me via email or call me at (941) 302-4593.