How Artificial Intelligence Empowers My Work

In B2B marketing, success requires a balance of creativity and efficiency. As someone who’s spent years navigating complex technologies and translating them for diverse audiences, I’ve found a partner in artificial intelligence. AI has become an essential part of my daily workflow—not as a replacement for human creativity but as an amplifier for it. The…

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Strategic B2B Marketing: Human Creativity Meets AI Innovation

Marketing technology is evolving at breakneck speed but will not change in regards to B2B marketing: the need for authentic, strategic storytelling. After nearly a decade of guiding Fortune 500 companies, international entities, and ambitious startups through the complex landscape of tech marketing, I’m excited to announce the relaunch of my business, Amy M Tobin…

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