Posts by AmyMccTobin
Trust Cannot Be Automated—Human Content Matters
Knotch recently predicted that the Content Architect – a new marketing leadership role emerging to manage our increasingly complex content ecosystems – will be one of the most critical and best-paid marketing roles going forward. They’re spot on about the role, and there is an important story here. I have spent the last few years…
Read MoreThe AI Tools in My Current Workflow
This is not a post from a writer about Em Dashes; I am a strategic marketer and long-time content strategist and writer who uses AI daily. Good content is good content, period. This article discusses the various AI tools I have integrated into my workflow to enhance productivity and quality of work; I can assure…
Read MoreThe Human Soul in AI Marketing: The Balance Between Automation and Authenticity
The marketing landscape has undergone significant shifts as generative AI tools have flooded the market, promising to revolutionize everything from content creation to customer segmentation. Yet, as I’ve worked with Fortune 500 companies and venture capitalists navigating this transformation, one concerning trend has emerged: the rush to implement AI often strips away the very human…
Read MoreHow Artificial Intelligence Empowers My Work
In B2B marketing, success requires a balance of creativity and efficiency. As someone who’s spent years navigating complex technologies and translating them for diverse audiences, I’ve found a partner in artificial intelligence. AI has become an essential part of my daily workflow—not as a replacement for human creativity but as an amplifier for it. The…
Read MoreStrategic B2B Marketing: Human Creativity Meets AI Innovation
Marketing technology is evolving at breakneck speed but will not change in regards to B2B marketing: the need for authentic, strategic storytelling. After nearly a decade of guiding Fortune 500 companies, international entities, and ambitious startups through the complex landscape of tech marketing, I’m excited to announce the relaunch of my business, Amy M Tobin…
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